Newton Talent Blog

Communication Muddled? Make “Purpose” the Heart of your EVP.

Over the past couple of weeks, we have talked a great deal about communicating with employees and candidates during turbulent times. So many organizations struggle with this, and I think we need to …

Groundhog Day and Recruiting Through Disruption

With most of America in lockdown, there’s a lot to stress about for the average worker.  

How to Keep Your Employer Brand Visible During Turbulent Times

We know that businesses across all industries are suffering due to the ongoing coronavirus pandemic and how deeply it has affected our workforce. Some companies have slowed their recruiting efforts …

Why you should concentrate on improving your employer reputation in 2020

Earlier this month, I read the Pew Research Center report on Trust and Distrust in America. As you can imagine, results from the survey revealed many familiar themes: skepticism of our leaders, …

Why the 5 words your employees use to describe your workplace culture matter

The 2019 ‘Webby’ awards were recently announced. The leading international honor recognizing “excellence on the internet”—including websites, interactive advertising, online film and video, and …

Launching a social media strategy? Get your story straight first.

Lately, I’ve had a lot of HR leaders express their interest in launching a social media strategy. They get it—social media isn’t optional anymore. It’s essential to communication with candidates and …

How Do Employee Benefits Reflect Your Company Culture?

Worker well-being has come a long way over the years. At the beginning of the Industrial Revolution, it was common for employers to demand long hours and high production quotas, and the concepts of …

Why do some stories pull you in? How emotion makes for a powerful employment brand story.

Connecting with another person is powerful. Since the dawn of time, human beings have yearned to find ways to relate with one another, to build a tribe. Human beings, as a species, we’ve always …

The high-touch follow-up technique that helps recruiters succeed

As Maya Angelou once said, "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." Do yourself a favor. Google …

What is your Employee Value Proposition? (And why does it matter?)

With all due respect, it seems that few HR organizations have any idea what really attracts top talent to their organization. Or even what keeps their employees engaged throughout the employee …

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