Newton Talent Blog

Launching a social media strategy? Get your story straight first.

Lately, I’ve had a lot of HR leaders express their interest in launching a social media strategy. They get it—social media isn’t optional anymore. It’s essential to communication with candidates and …

Why do some stories pull you in? How emotion makes for a powerful employment brand story.

Connecting with another person is powerful. Since the dawn of time, human beings have yearned to find ways to relate with one another, to build a tribe. Human beings, as a species, we’ve always …

What is your Employee Value Proposition? (And why does it matter?)

With all due respect, it seems that few HR organizations have any idea what really attracts top talent to their organization. Or even what keeps their employees engaged throughout the employee …

What I learned about Employee Engagement from the local Barber

A few years ago, I moved to a small town just outside of Pittsburgh. It’s one of those rare gems-of-a-town that is full of charm and history and anchored by a Main Street that is flanked by old brick …

Ho-Hum Job? Not to Owen: How GE became a career destination for new engineers

You wouldn’t say that what your company does is boring. That what you’re offering is “just another job.” But that’s probably how your message is coming across.

Finding Your Passion: 5 steps to discovering the work you were meant to do

It just might be the people I associate with, but I find the subject of passion – whether it’s about our work, our lives, or whatever we may be doing – creeping into the conversation quite a bit …

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  • What to say to build an emotional connection with your brand from the first interaction
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  • How to avoid the simple frustrations that commonly cause candidates to walk away

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