Newton Talent Blog

Why a Candidate Persona Should Be Part of Your Recruiting Strategy

“Bob” is moving on, and you’re tasked with finding just the right person to fill his shoes. So what kind of information should you know about your candidates to make sure you’ve found the perfect fit …

What’s My Age Again? Marketing Jobs to Skilled Talent Means Marketing to Gen X

As a recruiter with about ten years of experience, I’ve had the chance to gain a pretty good understanding of what motivates my specific candidate audience. Any marketer or sales professional will …

Why Is It So Hard to Own Your Corporate Culture?

No one would argue that talent is critical to competition, or that capital or innovation are essential to profitability. So why is it easy to overlook how fundamental corporate culture is to employee …

Want to engage top talent? Tell them how they’ll contribute

Today, I attended my first Rotary breakfast.  I have to be honest. Going in, I thought of Rotary as an “old man’s club.” Wow, was I misinformed and embarrassed to know so little about this community …

The Three Sales Habits of Highly Successful Recruiters

Depending on your role in the hiring process, you may think even though the employee lifecycle hasn’t changed much since you began your career, that recruiting hasn’t either – but you’d be in for a …

The “Blind Side” of the Recruiting Process: Five ways your Hiring Manager can make or break the candidate experience

I’ve spent much of the past ten years of my career evangelizing the importance of the candidate experience to Human Resources and Talent Acquisition groups. I’ve concentrated on the “front end” of …

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  • What to say to build an emotional connection with your brand from the first interaction
  • How to engage hiring managers and help them understand their role in selling the opportunity
  • How to avoid the simple frustrations that commonly cause candidates to walk away

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