How Do Employee Benefits Reflect Your Company Culture?


 

Worker well-being has come a long way over the years. At the beginning of the Industrial Revolution, it was common for employers to demand long hours and high production quotas, and the concepts of paid time off or worker benefits were rarely if ever talked about.

However, things have changed quite a bit. Organized labor helped push through stricter standards, and then employers realized that ensuring worker well-being helps keep people motivated and to be productive. Nowadays, most employers offer benefits such as vacation time, sick time, flexible scheduling and health insurance.

But employee benefits are about more than just promoting worker wellness, although this is a noble pursuit. They are also about showcasing company culture, which can be used as a powerful recruiting and retention tool, especially now that most employees consider culture to be the second most important aspect of a company. And while culture is broadcast through your website and social media platforms, there are other indicators of company culture, such as your candidate experience, and your employee benefits package. Here’s what the latter says about your company.

A Willingness to Listen

People like to feel like they’re being listened to, whether at work or anywhere else. And things are no different when dealing with employee benefits.  Offering good, and relevant, perks is an effective way to showcase you have a culture that values employee feedback and responds to it.

For example, most companies don’t offer remote or flexible working arrangements right out of the gate, especially older companies that may have a more rigid culture. As a result, if you offer these benefits, this signals to prospective employees that people spoke up and asked for this, and that you responded by updating your benefits packages.

This helps give the impression that you’re a company with a strong feedback culture. Instead of management dictating what people get, you listen to what people want. And then you do your best to make sure they get it. This is a powerful message that will help you attract and retain top talent.

Company Values

Company values and culture go hand in hand. In many ways, your company culture is the physical manifestation of company values. And the benefits you offer your employees help to reinforce, or erode, this message.

Nowadays, many companies like to say they value things like work-life balance and flexibility. This is great, as it’s something many people look for when they are evaluating employers. But if you don’t offer tangible benefits, such as flexible PTO, flexible schedules, health club access, etc., then these words will come off as just that. Words.

However, by offering benefits that reflect your values, you’re helping to put your money where your mouth is. This will help make your employer branding more effective and authentic, which will draw candidates to apply for your open positions and accept any offers you make them.

It’s About More Than Work

People are looking for more than just a job these days. They want something they can connect with and dive into. Most people these days are looking for a combination of career, cause and community.

The benefits you offer to your employees will demonstrate your ability to give them what they are looking for in a job. Of course, everyone knows there is a job to be done, and productivity will always be at the core of what people do. But by offering a benefits package that responds to people’s needs, and that also gives them the chance to connect with the company in deeper ways, then you are signaling that the jobs you are offering are more than just jobs.

For example, if you claim to be a company committed to supporting the community, what do you do to back this up? Do you offer charitable donation matching? Or paid time off for volunteer work? Benefits such as these help show to people you recognize that they are looking for more than just a job, which will help make you more attractive as an employer, helping boost your chances of finding the right people to hire.

Designing the Right Benefits Package

As you can see, the benefits you offer to people say a lot about your company and its culture. As a result, it’s important to determine which benefits are the most desired, and which ones say the right things about your culture.

This can be a challenge, especially if you’re also going through a growth period, as this means things are likely changing rather quickly. A benefits management firm can help you identify the most important benefits, and they can also help you create packages that are both attractive and affordable.

So, as you put together your benefits and compensation packages, keep this stuff in mind, and this will allow you to create something that sends the right message about your culture, helping you attract and retain industry-leading talent.

From time-to-time we have guest bloggers post on our site to help us bring you the latest recruitment ideas and strategies. Please note that any specific product recommendations inferred within these guest posts are made by the author alone and do not constitute a product endorsement by Newton Talent.

Written by Natasha Wayland

Guest Author Natasha Wayland is a writer for YourBusinessPeople.com. She has worked for many years in healthcare human resources, and she recently moved into a new role as a consultant. Her main aim is to help companies leverage their HR operation for growth, with a special focus on recruiting and retention. She contributes to current HR discussions by regularly writing for business and HR blogs