Boost Your Recruiting Communication by Replacing Email with Texting


 

Recruiting and the overall hiring process has changed dramatically in recent years. With job seekers looking online for work and filling out short forms using the internet, you can recruit your candidates more effectively when you also use text messages as part of your recruiting communication strategy.

Emails often go ignored and it isn't always possible for a candidate to answer a phone call. When text messaging becomes a possibility, your recruitment process moves faster. You will reach a wider audience of potential job candidates and you'll be able to ask for missing information through a quick, direct message.

95 text.pngCandidates are Looking for Jobs Using Mobile Devices

Job candidates are actively using their mobile devices to search for jobs, especially millennials. If you aren't using mobile technology to reach out to potential job candidates, you aren't reaching people in the way they prefer. When you send out a text message regarding a job posting, this message will be read within a few minutes by most of your recipients. When you send out an email sharing the same information, you'll be lucky if any of the emails make it out of the spam folder. As your list of subscribers get larger, the pool of candidates you will have to choose from will grow.

Learn more on how to ensure the design and delivery of the candidate experience "clicks" with your target candidate. 

SMS Communication Offers Privacy

Individuals looking for a new job could be spending their day at work, and don't have the privacy they need to talk on the phone with job recruiters. When you use SMS communication, you'll be able to reach your candidate during work hours. Your candidate will likely read the message and be able to find the time to respond quickly when they have a free moment. While you can also send an email, a potential recruit may not be able to check their personal email during business hours. Text messaging is the fastest way to reach a job seeker who is working during the day.

Avoid Missed Interviews

When you are trying to hire a new employee, a no-show is a big waste of your time. When you want to make sure a candidate is going to show up for an interview, a quick text message to remind the individual of the interview will help. You can even include language that states if you are unable to make it to your scheduled interview to text back to reschedule. This gives a recruit the ability to change the interview time easily if they are unable to make the appointed time.

Cell Phone Use Will Continue to Grow

Mobile device usage has risen sharply in recent years, and this trend is only expected to continue. No matter who you are trying to reach, it is generally easier to make contact with an individual on their mobile device. When you are a recruiter and trying to reach millennials, text messaging is a necessary tool. You must be able to reach your recruits in the way they prefer to be contacted, and that is through text messaging.

New Call-to-actionText messaging gives you a secure way to reach potential job candidates and ask for additional information. You can use texting to schedule interviews quickly and to make any changes to the interview if necessary. When you want to reach the widest audience, text messaging is going to give you the ability to do this. Job recruiters who are able to reach candidates the fastest and provide efficient recruiting communication are the ones who are finding the best candidates.

From time-to-time we have guest bloggers post on our site to help us bring you the latest recruitment ideas and strategies. Please note that any specific product recommendations inferred within these guest posts are made by the author alone and do not constitute a product endorsement by Newton Talent.

Written by Ken Rhie

Guest blogger Ken Rhie is the CEO of Trumpia, which earned a reputation as the most complete SMS solution including user-friendly user interface and API for mobile engagement, Smart Targeting, advanced automation, enterprise, and cross-channel features for both mass texting and landline texting use cases. Mr. Rhie holds an MBA degree from Harvard Business School. He has over 30 years of experience in the software, internet, and mobile communications industries.